Get keyword ideas, analyze your content, audit your websites and build content for your SEO campaigns knowing what to include.
Semrush is the swiss army knife of SEO tools with everything under one roof including competitive analysis, keyword tracking and rankings, and topical authority maps along with a whole lot more.
Every business wants to be at the top and ranking for their most prized keywords so they can get more traffic, leads, and sales.
The key with SEO is it's a grand opportunity for branding as well as there is a certain level of trust and authority conveyed when you rank # 1 in Google.
Inside this guide, we'll review the top software that will help you with your search engine rankings.
Without wasting any time, let's dig in.
The # 1 Spot - Semrush
Semrush is a must have tool for anyone looking to run a digital business with SEO.
Affiliate and local service marketers will find it has a large array of tools that give you data like nothing else.
# 2 AI SEO System
I admit it.
I'm a little partial to this coming in at # 2.
This is my very own SEO tool for building out long form content in bulk.
And if you want to see a short on how we use these to build out localized SEO service pages then watch this one here
This has been one of my favorite creations (and there's been a lot of products over the years).
The reason is it's so simple.
Literally, you paste in keywords that you want to create content around and it prompts ChatGPT for long form article that ranges in 1,000 - 3,000 words of content.
# 3 Surfer SEO
If you're looking to take your SEO to the next level with your content creation and skip all the guesswork,
This tool is like giving you a pair of x-ray goggles to see what's currently working in your market and what modifications to make with your SEO.
Once inside, you'll see missing content and how to optimize your content for the Search Engines.
What's It Used For?
This an be used for affiliate marketers, content creators, as well as SEO professionals that are looking to get their on page content optimized like a well-oiled machine. (Here you can see the full Surfer SEO review.)
This software has all the technical analysis under one dashboard that allows you to easily see modifications to make with your current content as well as with your new content creation pieces.
Surfer SEO has 3 different pricing plans as you see above. These prices reflected are based on an annual plan with a 17% savings.
The pricing depends on how many credits you may need in your business.
Regardless of where your business is at the moment, Surfer SEO is a tool that is unlike anything else to hit the market with unbelievable data allowing you to quickly analyze along with creating SEO friendly content.
Ahrefs started off as a being known as the best backlink analyzer tool on the planet, yet has blossomed into so much more. It's a must have tool for any SEO professional full of added tools and features.
What's It Used For?
Ahrefs is used primarily by SEO professionals and affiliate marketers.
It's become a go-to tool because their data is some of the best in the business.
Ahrefs starts out at $99 per month with a 7 Day trial that you can find here.
Rank Math SEO Plugin
Rankmath is the primary competitor to Yoast SEO for converting your WordPress installation into an SEO powerhouse allowing you to make your WordPress site SEO friendly.
What's It Used For?
This is a WordPress plugin used to configure your settings for SEO and how to configure the meta data for your websites to get you more traffic.
It makes it super simple to setup and configure giving you complete control over your SEO settings inside the WordPress platform.
Many of the free features you see with RankMath, other plugins charge a premium for.
Rank Math is a freemium plugin with the premium version offering more features that include more schema data, tracking, Google News and Google Video sitemaps, along with Google trends integration.
The premium version starts at $59 per year but it's not necessary.
Yoast SEO Plugin
Yoast SEO is a plugin for the popular blogging platform WordPress allowing you to create search engine friendly sites.
What's It Used For?
Using Yoast gives your WordPress website the needed tweaks to be able to rank in the search engines with complete customizations available.
There are 2 versions of the plugin - Free and Premium. The premium is $89 per year and gives you a few more features.
The Free Version is good enough to get started and we will explain how to set it up in the future.
Expired Domains (.net) is a free web based software that allows you to see all the expired and auction domains.
If you're looking for a domain for a new project, you can fire open this software to find domains that have existing authority and trust in the eyes of Google.
The best part about using ExpiredDomains.net is it's 100% free.
Keyword Surfer is one of the best research tools that's put out by SurferSEO allowing you to get keyword ideas as well as a content creation tool that's 100% free.
You can see the full write up and tutorial we did by going here - https://thinktanklab.com/keyword-surfer/
Quickly get new keyword ideas along with search volume estimates.
The great thing I love about this software is the Similarity gauge that lets you know how many of the keywords appear on the same page vs a different page.
The similarity rating tells you when to compartmentalize all of the content on a single page instead of breaking it up into multiple post.
If you're on a shoestring budget and looking to get involved with SEO, then Surfer's Keyword Surfer extension is a great way to get started.
Keyword Surfer is a Google Chrome Extension that you can add to your browser for free.
Majestic provides backlinking intelligence to your domains as well as your competitor websites.
It's one of the most trusted metrics in the SEO space with their Trust Flow metrics and Topical Trust Flow.
The big advantage Majestic SEO has in the marketplace is their Topical Trust Flow metric.
Since relevancy is a big part of SEO these days, this metric is one of more trusted metrics from SEO professionals.
Majestic pricing starts out at $49 per month.
Answer The Public
Answer the public is a free tool with a premium membership that allows you to gain insights into popular search terms and questions for the keywords and niches you're targeting
What's It Used For?
Answer the Public is used by bloggers, content creators, and SEO professionals primarily for coming up with content creation ideas and organizing content into clusters to provide full, in-depth articles for better search results.
Free with a premium subscription that starts at $99 per month.
Screaming Frog is a software that allows you to quickly do audits for your sites.
You can do up to 500 Crawls for free or $149 per year for unlimited crawls.
Beginners Guide to Choose SEO Tools For Your Budget
One of the things you must know is how you expect to use the software?
Long gone are the days of clicking a button that cranks out millions of links to see your site skyrocket to the top.
Now, there's more of a synergistic emphasis on the onpage aspects, relevancy, internal linking, and links.
One factor is most SEO professionals and business owners look for is utilizing the WordPress platform.
Even though WordPress is a blogging platform, when you install a theme, you can make it look however you want. It can be a local site, a consulting site, a review site, or even a plain sales page.
But by starting with the platform of choice, you're starting off on the right foot.
It's super easy to create new content, change the look and feel, and add plugins (we mentioned a few in this review) that make the site into whatever you want it to be.
The SEO can be broken down into the following:
As you can see there are many moving parts to the entire process and if you decide to hire someone to handle it for you, these are the pieces they're going to be looking at on an ongoing basis.
SEO can be summed up by outdoing your competitors in all aspects - link building, on page, and having a higher domain authority.
These all are taken into consideration when you're planning your attack.
How Much Can I Expect to Pay for SEO Tools and Software?
It depends on the scope of work you're doing.
For example, SEM Rush and Ahrefs are comparable which will provide you with backlinking data, keyword research, competitor analysis for markets to go after.
Each of these start at $99 per month.
When using tools like Surfer or Jasper, these are more geared toward helping you with the content creation aspects, however if you're on a shoestring budget, consider using the Keyword Surfer tool which is free until you get the ball rolling with your SEO business.
Free tools like Rank Math and Yoast SEO are plugins that are available to install with WordPress and are part of the open source community within WordPress.
Most sites are built using the WordPress platform.
These tools are essential to any website you may build.
Currently, there's never been a better time for SEO professionals because of all of the tools we have at our disposal.
When I began promoting affiliate products and dabbling in SEO, there was a lot of guessing, however with the keyword tools, backlinking checkers, and competitive analysis, SEO is now very data driven and predictable.
If you're just starting out wondering where to turn, then I'd first take a spin with Surfer SEO's free tool called Keyword Surfer.
It's a chrome extension for keyword research and competitive analysis which gives you more than enough to get started with.
Next, I'd give my AI SEO System a go because you can build out some pretty solid SEO articles in mass in no time without having to know any complex code.
All you need is to paste your keywords into one of our Google sheets.
These solve the biggest bottleknecks in the SEO space - creating quality content that gets ranked.
Next, I'd setup my WordPress site using Thrive Suite or Generatepress themes with either Yoast or Rank Math either one for customizing the SEO meta data.
Then build out your marketing stack as outlined in my Automated Links System - it's a way to create, automate, and be everywhere while building links on autopilot from your branded profiles.
Once you get the ball rolling with these tools, track where your site's current positioning is showing up in the Google Search console.
Continue to add content, links, while making modifications using regular audits with Semrush tracking your results along the way.
Rinse and repeat.
At the end of the day, there's no way to be able to do some of the things we do manually.
SEO software is a must, and hopefully this guide has given you the resources to help your business grow in the search engines.