Jasper AI Review (formerly Jarvis)- Is it Worth It?

If you're wondering if Jasper AI is a fit for you, then that means you're probably like me and saw an ad and thought - "Is this software legit"? 

After hearing and seeing it's praises, I decided to give it a go and inside this review and tutorial, I'll show you everything inside the members area and how it all works. 

Jasper AI Quick Rundown


Popular AI software that helps to create content.


Basic plans start at $29 per month


Easy to use with the templates - continuous upgrades making the software better and faster.


There are content filters that can be triggered about risqué subjects.

Our Score

The ease of use with the interface and templates makes Jasper the # 1 Artificial Intelligence, Content Creation tool on the planet.

With a little bit of guidance, Jasper AI will allow you to quickly create SEO friendly, money site ready content in minutes along with copy for Facebook post, ads, and more. 

You'll see my processes and the 1-2 punch for putting this software on steroids. 

Feel free to browse the full review or check out the demo video below.

Demo of How I Build Content

As you can see, the software is top notch and the updates they've made since I shot this first video have been incredible. 

More templates, faster speeds, and more.  If you're ready to test drive with free credits, then simply click here

Before we get into too much more, I want to tell you a little about my story. 

About Me...

Derek Pierce

I think it's important I kick this review off with a little about me.  

If you're ready to skip to the meat and potatoes of this Jasper review, then keep going, otherwise, let me explain. 

My name is Derek Pierce and I run the place here at ThinkTankLab.com. 

I started digital marketing about 15 years ago seeing success primarily in the affiliate marketing and SEO world. 

I've done everything from local SEO, service work, reputation management, and ran ads and an email newsletter for my business. 

One of the things that you'll hear me say over and over again inside this review is the importance of content.

And I've never seen a tool quite like Jasper that creates content that's 100% readable, passes Copyscape, and safe to use on your Money Sites or Client's sites. 

Which is why I'm doing this review. 

Inside, I'll hit some of the high points of where we spend most of our time inside the Jasper AI dashboard. 

What is Jasper? 

JasperAI, formerly known as Jarvis which was previously Conversion AI, is a web based software application that allows you to create content using artificial intelligence. 

Sounds kinda weird but they rebranded ConversionAI to Jarvis after everyone kept referring to the software by the bot's name. 

The software blew up with a lot of new subscribers which in turn caused some issues with Disney's Marvel and therefore they rebranded the software again with Jasper.

Don't let the rebrands scare you - this software is badass as you'll see.  

In other words, Jasper basically does all the heavy lifting. 

You simply give it a nudge with some basic instructions and it will spit out high quality content that all passes copyscape. 

Best of all it's 100% readable. 

I began seeing the ads run for this particular software for a few months before I ever pulled the trigger. 

The biggest reason was most were promoting this as a copywriter's tool, so I decided to put it to the test for writing blog post. 

What is Artificial Intelligence Copywriting?

AI copywriting is simply computer generated copy using NLP (Natural Language Processing).

When using most ai software and tools, you'll see that it's a bunch of gibberish that doesn't always make sense to the reader or the copy it spits out doesn't pass Copyscape.  

Both are a big problem. 

Our goal when creating content is to provide the most in depth, user friendly piece of content, so the end user gets what they're looking for while also being a 100% original piece. 

That's where Jasper takes this all to the next level. 

Not only does this write great articles, but it can also write all of your ads for you too. 

That means if you have struggled with... 

  • Writing Facebook ad copy
  • Writing SEO content
  • Writing Youtube Titles and Descriptions
  • Writing ad copy for Google
  • Creating content for your local clients

Then this tool is your ticket. 

It will allow you to be more productive without having to outsource your content creation. 

If you're an SEO agency, then you can easily outsource this in house using Jasper by simply understanding the commands and how Jasper works. 

My experience with the software

As I stated earlier, I'm an actual customer of this tool and have been for several months at the time of writing this review and I can say that the software has more than exceeded my expectations. 

If you consider that the average article that we'd order of somewhere like Upwork would run about $20 per article for 1,000 words, Jasper is a no-brainer because I can crank out unlimited articles with their Boss Mode plan. 

Using the templates and the long form assistant with some simple directions that we'll touch on a little later in this review, you can created 2,000 word articles inside of 20 minutes. 

That's even if you don't know about the subject at hand. 

This takes affiliate marketing to the next level.

Meet the Team Behind The Software

Jasper AI was built by the same team responsible for the popular software Proof that consist of a group of friends all living in Austin Texas. 

The following team members:

Dave Rogenmoser CEO

John Phillip Morgan CTO

Chris Hull COO

The team has done an incredible job and has a proven track record with the success of Proof and now seeing Jarvis take over the software world. 

Additional team members:

  • Austin Distel: CMO
  • Megan Johnson, Client Success
  • James Morgan, The Script Master

As someone that's been there from the early days of Jasper, I can say this team has done everything possible to put out an amazing product with countless upgrades and have always pushed more value than advertised. 

What Can Jasper Be Used For?

Pretty much anything where you need to create any type of content. 

I think the best way to explain it is to show you some behind the scenes stuff with Jasper in action.

This is going to be pretty lengthy because of all the bells and whistles under one roof of Jasper as we'll go through each of my favorite templates to use and what I think you'll find the most beneficial. 

Jasper AI Templates Make It A Breeze

Templates make it easy to navigate to what you want to do inside the dashboard.  

Think of these as shortcuts to whatever type of content you want to create. 

As you can see in the graphic above there are a lot of areas to cover. 

Jasper AI includes over 50 templates that allow you a shortcut for whatever you're working on.

Each template is divided into the following sections to make it easier to find.

  • All Templates: This displays every template inside the dashboard
  • Frameworks: These are copy driven frameworks using frameworks similar to the old AIDA strategy
  • Email Templates
  • Blog Templates
  • Ads Template
  • Ecom
  • Social Media
  • Google
  • Video
  • SEO

Over 50 Templates to Choose from

  • Long Form Assistant
  • AIDA Framework
  • PAS Framework
  • Content Improver
  • Product Description
  • Blog Post Topic Ideas
  • Blog Post Outline
  • Blog Post Intro Paragraph
  • Blog Post Conclusion Paragraph
  • Creative Story
  • Explain it to a child
  • Sentence Expander
  • Facebook Ad Headline
  • Facebook Ad Primary Text
  • Google Ads Headline
  • Google Ads Description
  • Google My Business What's New Post
  • Google My Business Event Post
  • Google My Business Product Description
  • Ridiculous Marketing Ideas
  • Company Bio
  • Personal Bio
  • Feature to Benefit
  • Before after bridge framework
  • Unique Value Propositions
  • Text Summarizer
  • Business or Product Name
  • Google My Business Offer Post
  • Amazon Product features
  • Amazon Product Description
  • Perfect Headline
  • Website Subheadline
  • Photo Post Captions
  • Jasper Testimonial Helper
  • Marketing Angles
  • Persuasive Bullet Points
  • Video Topic Ideas
  • Video Script outlines
  • Video Titles
  • Video Script Hook and Introduction
  • Video Description
  • Review Responder
  • Personalized Cold Emails
  • Email Subject Lines
  • SEO Blog Post Title and Meta Descriptions
  • SEO Homepage Title and Meta Descriptions
  • SEO Product Page Title and Meta Descriptions
  • SEO Services Page Title and Meta Descriptions
  • Real Estate Residential Listings
  • Pinterest Pin Title and Description
  • Press release title and intro
  • Engaging questions
  • Quora Answers
  • Poll Question - Multiple choice

As you can see from the list above, there's about anything and everything you can imagine.

Inside, we'll be going over some of our favorite templates and the ones we'll think you'll use the most.

Blog Post for SEO using the Long Form Assistant

In our experience, the Long Form Assistant is where you'll be spending most of your time inside Jasper and it's the one area you'll want to master. 

You can find the icon that looks something like this inside your dashboard.

For starters we all know Google loves WordPress as a content platform.

Writing well researched, in depth articles are the foundation blocks to ranking but also building up your overall site's authority in the search engines. 

However, building these long form content pieces can be a major headache. 

As I stated before, we typically hire someone to write 1,000 word articles for $20-30 a piece and often we have to edit the articles before they're ready for publication. 

Not to mention having to wait around on your writer.

When you use Jasper to write the content, you can expect to crank out 2,000 word articles in as little as 20 minutes. 

With 100% original content that's well researched and close to being ready for publication. 

It all starts using the Long Form Assistant. 

When you open this template up, you will simply insert a few commands telling Jasper to write the article about. 

All you do is insert the following:

  1. 1
    Title or the Headline of Your Article
  2. 2
    The Content Brief: This is nothing more than a quick description of your article of what you want Jasper to write about.  The more descriptive you are here, the better the content will be.
  3. 3
    Select the Tone of Voice
  4. 4
    Plug in your keywords of what the article is about
  5. 5
    Select Small, Medium, or Large for your Content Length
  6. 6
    Then Hit Compose

Now, take a look at the content you get:

Here's what Jasper pumped out:

Have you ever thought about the function of artificial intelligence in the modern world?

Did you know that it's not just us humans making use of this technology?

That's right, there are also robots making use of this!

Not only are they used to make our lives better or easier, some are even developed with an evil purpose in mind.  At least, that is what Jarvis AI makes itself out to be...

Do robots have feelings too? Could they have a conscious mind of their own? Will they give rise to our most feared "Judgment Day" sci-fi fantasies come true?

Not bad- huh?

The cool part about all of this is you can use Jasper for topics you know nothing about. 

While, it's better to be somewhat knowledgeable about your niche, Jasper can do the majority of the heavy lifting. 

This long form assistant is where I spend almost all of my time inside Jasper. 

What is the Boss Mode Plan?

Jasper has a plan called Boss Mode and this feature takes Jasper to another level of writing out content. 

Before Boss Mode, Jasper could only write a portion of the article, then you'd have to fill in the blanks a bit to jumpstart it up again. 

Typically, after writing a paragraph, you'd have to include 1-2 sentences to steer it in the right direction.

Boss Mode changed all of that.

Now, you can continue to hit the compose button allowing Jasper to pick up write where he left off. 

We'll get into more of the pricing options later on but I wanted to address what "Boss Mode" meant as you'll hear that word thrown around quite a bit.  

Just know that - it's the only way to go

We'll go into detail in a separate post how to create these in depth, quality review articles inside Jasper. 

Blog Post Templates

One of the biggest bottleknecks for digital marketers revolves around not having enough content ideas. 

Think about how many times you've stared at a blank screen wondering what to write next or how to structure the content. 

Thankfully these templates make creating a blog post much easier. 

Blog Post Topic Ideas

These are topics that you can use to brainststart and get new ideas for your blog post. 

Never wonder what to write again, simply fill in a couple of prompts and let Jasper AI crank out your new topic ideas.

Blog Post Outline

This will allow you to create list and how to type of articles by having a solid outline and plan of attack on your new content. 

Blog Post Introduction

Often the first words we attempt to write are the hardest which is why this is such an important element.  You simply let Jasper AI come up with your introduction paragraph for you. 

Blog Post Conclusion

Having trouble wrapping up your content?  Simply tell Jasper to drop a conclusion and call it a day. 

Explain to A Child Template

This template allows you to take complex content, rephrase it and make it easier to understand. 

Often, when dealing with clients that are so wrapped up with their own processes it's difficult to write a simple ad or build a site whenever the lingo is not universally recognized. 

If you've not seen that previously, it's only a matter of time. 

Once you drop it inside this template, Jasper AI will rephrase it so it flows so much smoother and allows you to dictate what output grade level for reading. 

Ad Templates

So far, we've talked mainly about using Jasper for writing long form blog content, rephrasing content, and coming up with topic ideas. 

However, Jasper is so much more than helping you with the content to create a blog or website. 

You can also utilize Jasper to write your ad campaigns for you or your clients.

If you've got a digital agency, this can be another source of revenue that you can use without much additional work by simply letting Jasper write the ads for you. 

Yes, you may need to massage them a bit, but in most cases, these ads are as good as what many of the high priced gurus could put together. 

Facebook Ads Headline Template 

First, we'll dive into the Facebook Ads Headline template and show you how Jasper works using 100% artificial intelligence to write our ads. 

As you can see above, much like the other templates, you simply include the name of your Company or Product name, a description, the tone of voice, and click to generate the content. 

Jasper will crank out 3 outputs for you to choose from and if you don't like any of those, you can scratch it and start over. 

Let's give it a go to show you what it looks like. 

These are 3 solid options for a headline for my Brand Stack System and it took me just a few seconds to run. 

Hopefully, you're getting the gist of how this software is working. 

You can use the system to crank out the Facebook Primary Text as well. 

In addition to Facebook, you can use Jasper to whip up Google Ads. 

Google Ads Template

These consist of the Google Ads Headline and Google Ads Description templates. 

These work the same way as the previous templates by simply answering a few questions and letting Jasper do the work for you. 

Bottom line is if you ever feel that you're starting at a blank screen wondering what to type of if you have a client that's not exactly helpful in the ad creation process. 

That's where Jasper can help you with the entire ad creation process. 

Speaking of Google - did I mention that Jasper is an expert at writing Google My Business properties?

Google My Business Templates

Inside your membership, you can utilize Jasper to whip up a whole slew of Google My Business properties. 

These include the following templates:

  • Google My Business What's new Post
  • Event Post
  • Product Description
  • Offer Post

These are simple task you can allocate to Jasper AI to write for your clients Google My Business listings in no time. 

Google My Business management, SEO, and service providers typically charge on the low side $500 per month and as much as $3,000 per month depending on the niche, frequency of updates, and competitiveness. 

By now, you've seen this massive guide and you're wondering - is there anything that Jasper can't do? 

Not really when it comes to content creation. 

I've been doing SEO and affiliate marketing for the better part of the last 15 years and I can say that there's never been a better tool to hit the market for content creation. 

More Important Templates To Make Your Digital Marketing Easier

What we've already mentioned is where you'll spend most of your time inside the dashboard of templates that Jasper has to offer. 

But that's not near everything that's available, so we wanted to highlight a few more of our favorite templates. 

Video Topic Ideas

Inside the Video Topic ideas, Jasper will create a list of popular topics for you to build your videos around. 

One of the hottest methods of digital marketing revolves around video and using Youtube to bring in free traffic. 

You'll never wonder about what to make your videos about again. 

Video Script Outline

Tired of wondering what to say or the contents of your video should be about?

Put the Video Script Outline template to work for you and cut down on your video creation process without having to be "creative."

Video Titles and Descriptions

This allows you to create catchy titles while integrating your best keywords and increasing your click through rate so you can enjoy more traffic from Youtube and Google's organic reach. 

What is the difference in 3 Modes inside the Long Form Editor?

There are 3 different modes if you're using the long form assistant tab. 

  1. Focus Mode
  2. Power Mode
  3. SEO Mode

Each of these offer a unique view of your content creation and we'll dive into each of these 3 modes to see which is best for you. 

Focus Mode

This is what you've seen in the screenshots with a basic editor where Jasper writes the content and you can add content to the document, including any of the Headings (H1,H2,H3), bold, and even add links to your document. 

Once you're finsihed with your document inside Focus Mode, you're able to copy and paste directly into your doc or if you'e using something like WordPress, you can paste directly inside the editor. 

Power Mode

Inside the Power Mode of Jasper, allows you to quickly scroll through the various templates we discussed above. 

Let's say for example, that you started an article and wanted to integrate any of the templates into your article, you'd simply turn on Power Mode and follow the prompts from there. 

In this example below, we're looking at adding the AIDA Framework (the oldest marketing framework that stands for Attention, Interest, Desire, Action) to our article. 

SEO Mode

The SEO Mode is where we spend most of our time inside Jasper. 

It's extremely powerful allowing you to know with pinpoint certainty what to include inside your articles from your word count, headings, and more. 

To use the SEO Mode, you'll need a separate subscription to Surfer SEO (this is a 3rd party service that in my opinion is the best SEO software on the planet) 

You can see in the screenshot, on the left side, we've simply entered our keyword into the Surfer Integration directly into the Jasper AI interface allowing us to see the recommended changes that Surfer is suggesting. 

Surfer SEO analyzes the data from the top 10 to tell you how to make your content better to rank in the search results including suggested keywords, headings, word count, and images to use.

Plus, it also tells you how many times to include the suggested words, gives you a briefing of what to create your content around. 

If you notice in the graphic above, you'll see the words in red and a suggested range to include those inside our content. 

Once we start plugging these words into our article, you'll notice the word count going up along with our content score that's built into Surfer.  

Combining Surfer with Jasper makes it so you can see exactly what to build your content around. 

You can take Surfer SEO for a test drive here

Then grab Jasper for your content creation by going here

Is Jasper AI Worth It?

By now, you've seen what Jasper can do, probably heard all the hype around it, but wondering if it's a fit for you. 

That's why I put together a detailed Pro's and Cons list to help you decide this is a fit for you. 


  • Create Content Laser Fast
  • Human Readable content
  • Very easy to understand interface
  • Ability to create content around subjects you know little about
  • Passes Copyscape
  • Content is good enough for money site content
  • Templates make it super simple.
  • Very affordable


  • Content filters can get set off fairly easy.  If you run any kind of health offer, you may need to submit a request for exemption.

Jasper AI is in my opinion the very best content creator on the market when you activate using the Boss Mode feature. 

Once you learn to guide Jasper, I've not seen a software that comes close to what it can do. 

It's a massive time saver and will allow you to create content like never before. 

Jasper Pricing Details

Jasper comes with two different options to invest in the software.  

In our opinion, there's only one way to go and that's using the Boss Mode plan because it makes everything run so much quicker than the alternative. 


For writing short ads, ad copy and headlines




  • 20,000 Words per month
  • Up to 600 Characters Output 
  • 50 Copy Templates
  • Chat Support
  • Unlimited User Logins

When you go to that link above, you'll have the option for a trial to Jasper to test it out for 10,000 words. 

We created a separate guide on how the trial works here or if you're ready to jump in, then you can just grab the trial by going here

Final Conclusion

Regardless of what you plan to do with your digital marketing career, content is inevitable. 

Don't believe me?  Look at the size of this Jasper AI review as it's going to end up being close to 5000 words or more. 

As I've talked to countless digital marketers, fear is what stops most and secondly is content creation. 

For example, if you were to hire someone to write out the content for you, you're looking at paying anywhere from $20 - $40 per 1,000 word article for people that are descent at writing content. 

Just one size-able article per month could more than pay for Jasper. 

That's not to mention using the software to write out your social media post, ads, client sites, client ads, and even emails. 

The great thing about Jasper is I've been able to create countless articles in niches I know very little about, they're readable, and they pass Copyscape. 

As I mentioned early on in this review, I've been a user now for several months and completely happy with Jasper and recommend it for your digital marketing business.

About the Author: Derek Pierce

I'm a digital marketer that specializes in affiliate marketing, SEO, and coaching others to build online businesses. On this site, you'll find strategies, tools, and reviews to help you grow and scale your digital business.

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