The Ultimate Guide To Creating Evergreen Content

One of the biggest challenges, especially those of us that have used a launch model is the roller coaster. 

The ups and downs.

Income high one month. 

Super low the next. 

Or you're going in a million different directions trying to do all of these different things.

Your content is no different. 

Most drop a blog post to your list or a video and after the email - it's over. 

What if we could create consistency and take advantage of our content today and still use it as an asset 6 -12 months down the road? 

Sounds good?

How We're Going to Build Out Our Evergreen Campaign

First, we're going to assume that you're using a blog.

It's the only thing I use now regardless if I'm doing something with a sales message, blog post, or building out an authority website.

We want to mimic a popular concept from the 1940's called the Advertorial which was modified a bit years later and know as a Native Ad.  

These will help educate, motivate, and move your visitors to take action because it helps to lower the the sales resistance. 

For starters, we want to blend in and have the appearance of the blog. 

• This lowers the resistance to selling
• You'll not have as many challenges running your posts on Ad networks as opposed to a squeeze page.
• Has a huge benefit with SEO when positioned correctly when creating from a Search Engine framework.

What Do I Need To Start to building Evergreen Content? 

I'm going to assume that you've already gotten a list of keywords for your target audience and that you know your customer avatar.

What is it that you can create to educate, guide, and direct to your product, or an affiliate product you're promoting?

Let's use an example...

Since we're talking about going evergreen, let's assume we were marketing and selling a webinar software that created automated webinars. 

This could be as an affiliate or as the vendor - it doesn't matter. 

Here's what we could do....

We could create a full, in-depth tutorial and guide on how to integrate, use, potential pitfalls and how to profit from Automated Webinars. 

It would be one big educational piece tackling all the questions and challenges facing running evergreen webinars. 

The call to action on the posts would ultimately lead to selling our product or recommending our product. 

If we set this up correctly, we'll be able to use this piece for months to come. 

The first thing we want to do is fine tune our keyword selection... 

So, I'd go to Google first and just do a search for automated webinars and take a look at the suggested searches. 

Here's what we see for the suggested searches. 

This will pull popular keywords from each of these channels. 

For this purpose, we'll be primarily looking at Google and Youtube.  

Once you enter your search term, we'll want to first look at the Keyword Suggestions from Google.

You'll have a pretty good idea of some of the terms we'll want to use in our guide.

Here's what I've got so far... 

• Automated Webinar
• Automated Webinar Platforms
• Automated Webinar Funnel 
• Automated Webinar Tools 

Next, we'll click on the questions tab.

This shows you common questions associated with your primary keyword for both Youtube and Google.

While this term only shows 3 questions, for more popular terms, you'll see more questions you can integrate. 

Jot these questions down in the same notepad.  

So for this one, I'd use 

• What are Automated Webinars
• How to Create Automated Webinars

These would be considered your secondary (supporting keywords) that will help you craft a solid piece of content. 

Plus, these are long tail keywords that you can also use to rank for. 

If I don't get anything in the form of these questions, I'll look at the LSI keywords and I'll use this as a template...

In other words, I'll use each of these to break my content into chunks.

It makes it easier to read for the end user, plus this is a way to include some of those longer tail terms that support my main, primary keyword with h2 and h3 tags. 

Creating the Evergreen Content Blog Post

We'll need to craft a title that includes our keyword in some way. 

So, let's use the Automated Webinar example. 

Here's some ideas

• The Complete Guide to Creating Your First Automated Webinar 
• How to Create An Automated Webinar in 7 Days That Sales 
• 9 Tips To Creating the Perfect Automated Webinar

These are all title templates you can use for just about any keyword. 

• The Complete Guide to [your keyword]
• X Tips or Strategies to [your keyword]
• How to Create [your keyword]

You get the idea here - just replace your keyword. 

Once you publish this post, this will typically automatically create the h1 tag from your title. 

If you're uncertain what that is, just know this is a tag inside the source code that's invisible to the end user that tells the bots that this is the most important piece on that page. 

That's why we'll want to include our keyword in this title. 

Next, we break this down into chunks using our template from above. 

Sticking with the Automated Webinars example... 

We'll build out our chunks something like this...

• What is an Automated Webinar?
• Who Should use Automated Webinars?
• Why You Should Use Software to Make this Evergreen
• When Should I Start Using Automated Webinars In My Marketing?
• Here's How to Take Your Webinars to The Next Level

See how we took our main keyword, then added a few variations to create these chunks? 

These chunks are now going to be used for our subheadings and we should use an h2 tag for these headlines.

This is good for the end user because it breaks up the content making it easier to read and it's also good for SEO because we're including our keywords and variations of our keywords with longer tail phrases.

This helps to not only rank for our main keywords but also hundreds of variations.  

After you get these filled out, it's a matter of going back and writing your content for each chunk. 

The final part is your Call To Action. 

You've got to tell the reader exactly what to do next.  

Spell it out. 

This is where you'll direct them to a product, a squeeze page, or register for a webinar.  

If you've done this correctly, you'll probably end up with an article of about 1500 words or more. 

This will ultimately be some of your best content that will be a great resource for your potential prospects.

Plus, the cool part is you can have multiple calls to action offering free tips throughout your content.. 

Just like we've done with this massive guide. 

You'll notice, we've got an offer on the sidebar, multiple optin forms plugged inside the content, and a we'll have a final call to action at the end. 

We're Building 2 Lists with our Evergreen Content

So, far we've given the user something valuable first without asking for anything in return which is completely different from most of your competitors. 

And if they optin or buy our recommended product - great... 

If not, it doesn't matter because we'll continue to market to them till they buy or die!